The name we perhaps know is Voltaire.
It's a nom de plume, the character was a writer. Nom de plume means pen nam. Pen back then used feather, the quill.
Nom means name, plume means feather. Like in children song Alouette.
This line: Alouette, je te plumerai... Plumerai means pluck, I will pluck you, as the alouette will be bald in that song.

François-Marie Arouet sounded something to readers, so Voltaire it was.
If, for instance, I ask you, Did you read that book by François-Marie Arouet? I probably would not pronounce the name correctly.
In painting, the character looks like this.

As I noticed, a lot of of other classical personas didn't grow beard in that era, the enlightenment era. And the male wore oddly feminine clothing and wig.
So then, to answer my own question...
It was the custom back then. The male nobles must be clean shaven, wear those kind of garments, makeup, and wig. It was the dress code.
Who Started It?
🤔 🤷
I suppose it's the combining both polarities. Unity. It's quite an old religion or way of life that was agreed upon. Alchemy is the word I'm referring to.
And not to be confused with voltage, volt unit (V), as in electric potential difference quantity. It was taken from Alessandro Volta (experimental physicist).
This is the painting of King James I of England when he was a child.

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